Abide Counseling is a Christian counseling practice located right in the heart of Midtown Atlanta, Georgia. When Mecall decided to open Abide, she had a clear vision of the type of service she wanted her practice to provide to potential clients. She understood that the impression they made of her practice most often would happen before they ever met her or graced the doors of her office, it would happen on her website. We partnered together to create both a logo and a website that communicated her vision and created comfort to those considering help.
Abide Counseling serves families in several ways so we needed to be able to showcase the various services without causing the viewer to feel overwhelmed or confused. So we provided very clear paths into primary areas of practice where customers could explore while remaining in the area that most addressed their needs.
Because Abide Counseling is a new practice, we started from the ground up by first designing a logo. Key to Mecall’s vision is a bible verse in Jeremiah that describes a tree reaching for the very thing it needs to survive and thrive, water. So we integrated a tree with its massive root system into the icon. The typeface is clean and professional in appearance. It favors traditional style type to demonstrate traditional ideas and reassure customers of the professional, yet comfortable atmosphere they will experience.
Then we designed an easy to use website that integrated modern technologies including WordPress. It is a responsive layout to help with both SEO consideration and the common website user. In today’s internet environment, the majority of traffic will occur on some size mobile device, meaning we had to make sure the website was accessible and a great experience at any size.
Abide Counseling is an amazing practice that StokedEmber feels privileged to partner with to make an amazing web experience.