A pioneer in the field, FlexTrade is internationally recognized for introducing FlexTRADER, the world’s first broker-neutral trading system, which allows clients to completely control and customize their proprietary algorithms while maintaining the confidentiality of their trading strategies. Their website needed to demonstrate their cutting edge ability to transform stock-market trading.
StokedEmber was able to partner with Flextrade to release a newly designed, responsive WordPress website that put their products at the fingertips of their customers. Flextrade’s software solutions are industry leading, their customers needed to understand better how their products stood heads over their competition. We worked together to create a product page layout that was consistent, making it easy to find/compare, and comprehensive, showing the depth of their product features. In their field many of their competitors barely describe their products in any materials or their website because they know it will reveal their lack of features compared to Flextrade’s ample stable of products.
We also worked into the redesign, a new automated feature that posts daily for customers to see a sample of that day’s results using their predictive analytics. This is an amazing feature as it shows the potential earnings to a customer had their used their software that day in trading. These daily posts further show customers how much confidence they have in their software performance.
StokedEmber works hand in hand with their sales team to ensure information is available on their website to answer the questions they hear most often. We also work to better improve their sales funnel entry and ensure they are getting qualified leads that will lead to better sales performance.