The LDI Line is the largest free online plan room in the Southeast. It is the go-to spot for contractors to find possible jobs to bid and order prints of plans they are already working. The LDI Line has been online serving the contractors and construction industry since 1991. Daily projects are added by general contractors to provide a gathering spot for their sub-contractors and to attract new, competitive bids from others. Contractors can view available projects, sample plans, project details, and order actual prints of projects they intend to bid.
LDI contacted StokedEmber because the site needed a facelift. The site was already constructed using ColdFusion, so they needed an expert development team to be able navigate their specific needs and provide a great experience for their customers. We worked with them to enhance the search results display and search speed. The site is entirely responsive, allowing contractors on-site to order plans from their phone and go pick up on their way back to the office. We also were able to enhance their backend management of the site with a great new responsive admin console also utilizing ColdFusion.
StokedEmber worked with the LDI team to ensure features that their customers needed were easy to use. We understand that if a feature isn’t easy to use or find, its just in the way. So we worked to weed out useless features, but add back items that would improve the users experience, such as better search criteria or an easier order form.
StokedEmber also worked internally to optimize the pages for SEO. If LDI has the largest plan room, but no one can find it then its not working. So we customized all necessary information to the pages to allow jobs to be found quickly and easily. We worked with LDI’s leadership to understand what their customer looks for, what terms are common speak for them, and how to best present the information.